In his presentation on technician retention & service growth strategies, Sean Kelley (CarMotivators) chats with us about: recognizing employee effort, giving technicians growth opportunities, reward and recognition vs accountability and consequence, and why goals are not just for sales anymore.

Dan Liska (Mobials Inc.) presents at the Strategy Mob Summit on Maximizing Profits with Web Leads. He discusses why process means more than superstars, data driven decision making, selling more cars by not selling cars, and why prospect knowledge beats product knowledge.

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Paul “The Dodge Father” Long (Chatham Chrysler Dodge Jeep Ram), Ted Lancaster (Core Dealer Services Inc.), Justin Robinson (Glen Fenwick Hyundai), and Tyler Champagne (Humberview Chevrolet Buick GMC). They chat about online strategies for selling used cars, the issues with 3rd party bots, used car subscriptions and why sending video is more personal.

Everold Reid (The Reid Method International) moderates a panel featuring Brandon Kot (Kot Auto Group), Neil Shah (TRADE X), Bill Harvey (Dynamix International) and Tyler Champagne (Humberview Chevrolet Buick GMC) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They chat about how the pandemic has affected managements relationship with staff, empathy vs apathy, how brand loyalty has been affected and why training is happening on a weekly or monthly basis.

In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.

Tanya Gray (Vicimus) breaks down the many facets of facebook marketing such as: why only marketing big events is a mistake, some landing page best practices, creating a unique brand identity, and why building a brand story and sticking to it is so important.

A new discussion from the Strategy Mob Summit is coming soon! Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Raj Dey (Olympic Auto Group), Neil Shah (TRADE X), Dan Liska (Mobials Inc.) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They discuss company culture, delivering a consistent message, future proofing your business, and why you need to be training parts and service alongside sales. Stay tuned for the full release of this great segment!