During this episode I jam with Squire Pettis about the taboo service upsell. We discuss what should be upsold, how to upsell the right way, and hot to compensate for the upsell without sacrificing customer experience.

You are going to really enjoy this podcast. Tom Kline and myself jammed about dealer liability, AD complicity and resolving staff and customer concerns. This is not the sexy part of the business but it is so important that as dealers we have the right processes in place.

During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data.